
The origin of Altwork—which has been in stealth mode for half a decade—came from CEO Che Voight, who injured his back years ago and was unable to sit while working at a computer. “We aren’t trying for a general purpose desk. This is designed for people whose job is to operate a computer. We are looking at CAD engineers, financial traders, animators, technical writers,” says Voigt. “I feel like the high-intensity computer user is undervalued. Those are the people who, if their project gets done a little bit sooner, that’s a big deal.”
Altwork certainly seems like it would make you focus. While it’s not a walled-off pod, reclining with a computer floating above your face sends a strong “Do not disturb” signal—which, maybe isn’t great for communication or co-working. But Voigt says that’s why the standing desk option exists: The importance of the “deskside,” drive-by meeting can’t be underestimated, and Altwork allows for it.
Classroom discussion questions:
- What other ergonomic advances have been made in offices?
- Who will be the customer for this product?
