Teaching Tip: How Technology Almost Ruined the World Series for the Cardinals

Everyone loves a good baseball story, but how often can you find one to tie into your OM lecture? In case you don’t follow the sport, here is a quick summary of how a lack of technology (a topic in Ch.7) cost the St. Louis Cardinals Game 5 of the 2011 World Series, as reported in The Florida Union-Times (Oct.26,2011). In an age of texting, email, iChat and Skype, baseball, it seems, remains mired in the Civil War era of flannel uniforms. St. Louis manager Tony La Russa conveyed his decision to the bullpen to change pitchers (in the 8th inning with the score tied 2-2 against opponent Texas Rangers) using the old-fashioned dugout phone (shown in the photo).

La Russa’s call to bullpen coach  Derek Lillquist to warm up two pitchers, Rzepcynski and Motte,  was perhaps drowned out by the screaming crowd of 51,459 fans. So Lillquist thought La Russa only said Mark Rzepczynski.  La Russa called back to confirm and asked for Motte again. This time, Lance Lynn started to throw, even though he was supposed to be resting from the previous game and used only in an emergency. The series of miscommunications wound up putting Rzepczynski on the mound against Mike Napoli with the bases loaded, a lefty-righty matchup that clearly favored Texas. The Rangers catcher delivered with a two-run double that sent Texas to a 4-2 victory.

For all the magnificent scoreboards in each ballpark, and all the computers that track each pitch, it seems baseball is stuck with land lines. “It’s amazing “, says TV commentator Keith Olbermann. “With all the technology here, they can’t get a call completed from one part of the building to another? You go to an Apple store, the communications device the salesman is carrying is capable of launching a nuclear device”.

A happy ending, by the way, for the Cardinals, winning the 7th game by 6-2.