
The company said the change will increase visibility throughout its small-package delivery network, while increasing delivery accuracy and reducing the manual labor needed to scan individual parcels.
“What this does is it offers our customers real-time, near real-time, visibility of where their packages are at within our network,” said a UPS exec.
The capability is a step beyond the shipment-tracking information widely used today, which relies on workers scanning bar codes as packages enter and leave warehouses or vehicles. That tracking point typically lags behind a package’s current location, leaving gaps in visibility where packages may be misplaced or lost.
UPS is now embedding RFID tags into shipping labels and has installed RFID sensors on all its U.S. delivery trucks, at its more than 5,500 retail stores and in its final-mile delivery centers.
The technology allows UPS to automatically sense and track when a package crosses a threshold into or out of a building or vehicle. That will give customers a more up-to-date, accurate picture of where packages are, though it does not include real-time location tracking.
The company in part uses the technology to identify what it calls misloads, where packages are loaded onto the incorrect delivery truck. The RFID tag on a given package sets off a sensor as it’s loaded into a delivery truck and makes a noise indicating if the package is on the wrong vehicle.
UPS said misloads have dropped near 70% since it started using the technology in 2024, and that the RFID technology will eliminate about 20 million manual scans per day.
The high cost of individual tracking devices and the complexity of small-package delivery networks have limited tracking technology to more industrial applications as well as shipping high-value goods such as healthcare products, electronics and luxury items. UPS said the cost of RFID tags has come down to a few cents each, allowing the company to deploy the technology at scale.
Classroom discussion questions:
- What are the advantages and disadvantages of RFID?
- Why are misloads to be avoided?
Elon Musk calls it “the algorithm,” a distillation of lessons learned while relentlessly increasing production capacity at Tesla’s Nevada and Fremont factories.
Similar to the PC revolution decades ago, all signs point to AI following suit with enhanced productivity and profitability. Productivity soared when PCs became interconnected across organizations. Manufacturing will see the same breakthrough with “embedded AI”—to help ease workforce bottlenecks with specific solutions. On the shop floor, for example, predictive-maintenance AI (see Chapter 17) can analyze sensor data to forecast equipment failures and avoid labor-sapping downtime.
The shipping giant, which already deploys artificial intelligence in software development and other areas, is now looking to drive AI agents further into operations, including network planning and business processes. By 2028, FedEx expects to have AI integrated into more than half of its core operational workflows. FedEx is currently focused on setting up the underlying data and management foundation to oversee its AI bots.
The global map of robotics is specialized. There is a multi-polar supply chain that is difficult to disrupt:
Manufacturing faces a dual disruption. AI, robotics and automation are reshaping production at unprecedented speed, while skilled labor shortages intensify when experienced workers retire, taking decades of knowledge with them. 




Perhaps the most immediate and profound impact of generative AI in industry is its function as a “generative user interface” or “Gen UI.” For decades, interacting with complex industrial software and data systems required specialized training. Engineers needed to learn specific query languages to pull data; operators had to navigate complex, menu-driven screens on a human-machine interface; maintenance staff had to know exactly where to find a specific manual in a labyrinthine document management system. The Gen UI changes everything. It provides a conversational, natural language layer that sits between the human user and complex backend systems. It radically lowers the barrier to entry for accessing critical information.
Dr. Misty Blessley is a professor at Temple U. She shares her insights monthly.
More than a century ago, Ford’s moving assembly line reorchestrated work. Instead of a master mechanic walking to each car to perform complex tasks, the car moved to workers, who each executed a single repeatable action. As a result, work became easier, costs fell and return on investment skyrocketed.