“There are two ways to win a Nascar race,” writes The Wall Street Journal (March 10-11, 2023). The first is to go faster, when you’re in motion, than anyone else. The second is to spend less time at rest than your opponents, shaving away expensive tenths of seconds sacrificed in pit stops, as we illustrate in Chapter 10’s Global Company Profile.
Joe Gibbs Racing (JGR) has done it both ways—on the track, with star drivers like Denny Hamlin and Martin Truex Jr. In the pit, it has brought the business of data analytics to the greasy work of changing tires and refueling cars. JGR’s crews have been either the fastest or second-fastest in Nascar every year since 2014, a span during which the organization has won two Cup Series championships. A month into the 2023 season, three JGR drivers are among the top 10 point earners on the circuit, due largely to the roster of ex-football and baseball players assembled in the pit.
Their ranks include CJ Bailey, a former college running back who has become Nascar’s premier tire carrier, and Caleb Dirks, a former pitching prospect for the Atlanta Braves who now applies his length as a jackman, sprinting out with his hydraulic device and pumping the pitting car airborne. (An experienced pit crew member who works for a top-tier team, by the way, can make around $500,000 per year).
Affixing motion sensors and running JGR’s pit crew through a gamut of high-tech exercises. data analysts logged the fluidity with which they transitioned from one effort to another. A 4-tire pit stop is a frantic 5-man ballet—all tight corridors and heavy equipment, set at breakneck tempo. The difference between a 9.8-second and 10.8-second stop can decide a race and a season.
The analysts isolated biomechanical thresholds that, if met by a prospect, predicted success in a certain role. Prospective tire changers were valued for their baseball hitting background but also for their “arc of hip rotation.” Tire carriers had their relative eccentric force production gauged. One such uncovered gem was Bailey. Their data revealed that he had the precise proportions of upper-body might and nimble footspeed of the ideal carrier. Last season with JGR he was graded as 13.8% more efficient than any other carrier in the sport—the fastest hauler of metal and rubber alive.
Classroom discussion questions:
- How do time and motion studies apply to Nascar pit stops?
- What methods analysis tools in Chapter 10 can be used to examine pit stop efficiency?
