Video Tips: How We Use Videos in the New 15th Edition

We are big believers that videos are a valuable teaching and learning tool in our OM and SCM courses. With the newly published 15th edition we offer the following free video features.

New video cases: We provide over fifty 8-12 minute integrated Video Cases to help readers see and understand operations and supply chain management in action within a variety of industries. With this edition, we take you behind the scenes at Oregon State University, which recently rebuilt a major portion of its football stadium and re-envisioned the game day experience for fans. .
These new OSU videos provide an inside look at:
Project Management in Rebuilding OSU’s Football Stadium (Ch. 3);
Capacity Planning for Oregon State University’s Football Stadium (Supp. 7);
Designing a New Stadium Experience at Oregon State University (Ch. 9); and
Planning for a Home Football Game at Oregon State University (Ch. 15).
In addition, we continue to offer our previous Video Cases that cover: Celebrity Cruises, the Nautique Boat Company, Alaska Airlines, the Orlando Magic basketball team, Frito-Lay, Darden/Red Lobster Restaurants, Hard Rock Cafe, Arnold Palmer Hospital, and Wheeled Coach Ambulances. All of these were filmed by the author team specifically to match the chapters and topics in the text.

New Video Clips: In addition, hundreds of 1-2 minute clips from these videos are now imbedded throughout the interactive digital text to provide students with brief snapshots of the techniques they’re reading about being applied in industry. With a quick click, students can see the immediate topic brought to light.

Excel Spreadsheet Videos: We include “Creating Your Own Excel Spreadsheets” in 12 chapters of the book to illustrate how students can build their own spreadsheets to solve OM problems. We also have videos to accompany these examples.

Solved Problem Videos:  There are over 90 solved problems at the end of chapters to help students review models they studied in the text. We have filmed ourselves walking step-by-step through each of these in 5-15 minute videos.

Recent Graduate Videos: Want your students to learn about jobs in OM/SCM? Here are a dozen 4-minute videos filmed by recent grads describing their work in the discipline. Each grad also includes personal tips for landing a job and future success.

To order your desk copy of the 15th edition, just click on the link above.

 

Video Tip: Operations Management at the Orlando Magic

magic Jay and I think you and your students will love our five new videos and cases that feature the Orlando Magic and its new home, the Amway Center.  From our 2 months of interviewing and filming team executives, we are convinced that from an operations perspective, it is one of the most professionally run sports franchises in the country.

It wasn’t easy to get an inside view of an NBA team–requiring the sign off of Orlando’s mayor, the team’s owner, team execs, as well as the NBA’s David Sterns. In selecting the Magic to feature in this new edition, though, we expose your students to an exciting area of service OM. Our previous editions featured videos on Frito-Lay, Darden Restaurants, Arnold Palmer Hospital, Hard Rock Café, Regal Marine and ambulance maker Wheeled Coach. We have invested over $300,000 to script and film the 35 videos that accompany our OM texts–all free to adopters and embedded in MyOMLab.

Here are the new videos:

Chapter 4, forecasting, features the Magic’s use of multiple regression to forecast sales.

Supp.5, our new chapter on sustainability, highlights the US’s 1st LEED gold-certified sports arena.

Chapter 13 illustrates how the Magic use revenue management to maximize ticket revenue.

Chapter 14, MRP,  features Chef John’s use of bills-of-materials to feed 18,500 fans at a game.

And my favorite, titled “From the Eagles to the Magic: Converting the Amway Center”, illustrates the critical issue of scheduling (Chapter 15). The video includes a time-lapsed shot of the overnight conversion from rock concert to basketball game.

We hope you enjoy this newest set of videos and note that MyOMLab now includes 4 assignable multiple choice questions on each of the 35 videos.