OM in the News: OM and the Christmas Rush at UPS

“Lots of people like a white Christmas, but the notion keeps United Parcel Service up all night”, writes the Wall Street Journal (Dec. 23, 2011). Which is why UPS picked Louisville and its mild climate for its sprawling global hub. The  Worldport spans the length of 90 football fields and employs 6,000 graveyard shift workers to fulfill its next day service. And during this busy holiday season, even desk job employees jumped in to handle the overload as it travelled down 155 miles of conveyor belts.

About 125 jets –up from 85 the rest of the year–landed each night this season, all between 11pm and 3am. The packages had to be sorted and reloaded onto planes before sunrise to reach their final destinations. It’s all about operations management, just as it is for FedEx (which we describe in the Global Company Profile for Chapter 8, Location Strategy). If a flight is late and the package misses its delivery, freight operators generally have to eat the cost of the shipment. Each late delivery subtracts $5-$30 from UPS’ bottom line.

UPS meteorologist at the status board

A “hot status board”on the wall lists cities and regions where UPS positions spare planes and crews, prepared to “rescue volume”, that is, packages stuck somewhere because of weather or mechanical problems. More than a million such packages are indeed “rescued” every year at UPS. If they had been late, the loss would have been $20 million.

Discussion questions:

1. Why did UPS select Louisville as its Worldport hub?

2. Why is OM at the heart of UPS’ business?

Teaching Tip: Location, Location, Louisville?

We open Chapter 8, Location Strategies, with a Global Company Profile on why FedEx selected Memphis as its US superhub. But Fortune (Oct.18,2010) expands on this topic, with a feature called “Louisville Flies High”.

It turns out that Louisville has great geography, economic incentives, and high tech logistics that have attracted more than 100 corporations this past decade. The city is within a 2-hour flight to 75% of the US population and sits just 40 miles from the exact center of the continental US on a population density map. Its also one hour below the frost line.

The clear supply chain draw is UPS, whose $2 billion Worldport has 30,000 conveyors and can sort 416,000 packages per hour. Toshiba now trains UPS employees to fix computers on site–and return them within 48 hours. Zappos moved to Louisville to be near the giant UPS facility also. If a package leaves the online shoe retailer (which my wife adores) at 12:45am, UPS will deliver the shoes anywhere in the country the same day.

This makes for a nice discussion in both the Location and Supply Chain(Ch.11) chapters.