OM in the News: Paying with “Wearables”

A cashier ‘thought it was some sort of scam,’ says the customer of his payment ring

Smartphones already have apps that let users tap to pay. Now banks and tech startups are developing “wearables” that can do the same thing—and can leave cashiers puzzling and curious onlookers quizzing the wearer, writes The Wall Street Journal (Sept. 24, 2018). Customers are paying with rings, watches, bracelets and key rings in a trial this year in the Netherlands by Dutch bank ABN. Barclays has a wearables service in the U.K., which, along with options such as key fobs and wristbands, offers stickers customers can use to turn almost anything into a payment device.

Bankwest, part of Commonwealth Bank of Australia, says it has sold some 10,000 rings at 39 Australian dollars each and hasn’t received complaints from confused businesses. About 400 Bankwest employees helped test a prototype of its ring and a key fob, bracelet and clip that goes onto a watch strap.  But ”no nose rings,” says the bank. Contactless payments are growing around the world, and industry analysts say Australia has been a big early adopter.

Yet paying by ring still confounds some Down Under. One ring-wearer working in mining logistics was at a cafe last month in a coastal tourist spot. The barista, seeing her payment go through with no visible card, thought she bought her coffee using the New Age technique of reiki, which purportedly involves energy passing through hands.

Classroom discussion questions:

  1. Will “wearables” be the new standard in 5 years?
  2. What are the advantages  from an OM perspective? Disadvantages?

OM in the News: Starbucks Tries Mobile Order/Pay Only Stores

 

Starbucks is opening a new coffee shop that only accepts orders placed on a mobile device, reports Geekwire (April 3, 2017). Starbucks now has more than 9 million mobile paying customers, more than a 1/3 of which use the Mobile Order & Pay (MOP) program that lets customers order with their smartphone and skip the line.

However, Starbucks has a problem. The uptick in mobile orders is creating congestion inside stores for mobile order-ahead customers trying to pick up their coffee and food at hand-off stations. This not only affects customers who are picking up items, but also potential customers who may notice the in-store traffic and end up not purchasing anything.

“We’re going to redesign new stores and existing remodels to reflect the fact that MOP is obviously going to be a significant part of the business,” said Chairman Howard Schultz. In response, Starbucks is adding dedicated stations for mobile order-ahead customers, distinct from existing in-store registers. There were 1,200 stores in the U.S. that saw more than 20% of transaction volume come from MOP during peak hours last quarter.

TheStreet’s Jim Cramer said that if Starbucks can solve “the throughput problem with mobile ordering, then its stock can go much higher. Starbucks has to become a technology company that gets your coffee to you without a throughput problem.”

Classroom discussion questions:

  1. How can Starbucks handle the throughput problem?
  2. Is it a mistake to create MOP only stores?