Jay, Chuck, and I are thrilled to introduce the latest edition of our text, which has just been published. We think this is our most significant revision as we have made substantial pedagogical changes.
First, each chapter has been edited, revised and updated to ensure the significant role the supply chain plays in successful operations. There is substantial new material, cases, problems and questions. Because of this, we have added supply chain management to the text title.
Second, we have created the first interactive book in our field. There are interactive graphs that bring the dynamics of OM to the students. Students can now manipulate parameters of OM issues and decisions and answer questions posed about the impact of these changes. This feature, found throughout the book, provides insight into OM not otherwise available in a static text. Here is an example of one from the chapter on Capacity Management.
We have also created hundreds of 1-2 minute videos of real, well-known companies to illustrate material in the e-text. After reading about ABC analysis in Chapter 12, Inventory Management, for example, students can click on the icon clip from a firm like Nautique Boats to see how they use the model. What better way to illustrate text material than real-world examples of such firms as Hard Rock Cafe, Alaska Air, Frito-Lay, Orlando Magic basketball, Celebrity Cruises, Arnold Palmer Hospital, and others–all filmed by our team specifically to match the text.
We have created “In the News” boxes at the end of each chapter to focus on current events in OM and SCM. Regular monthly updates will flow through to you and your students keeping the field as current as possible.
There are now 57 OM in Action, AI in Action, and SCM in Action boxes, which are real-world examples and tell interesting tales of operations and supply chain management throughout the text. They deal with such topics as: “Using AI to Design New Cars,” “Risk Management in Apple’s Supply Chain,” “Airline Loyalty Programs and Capacity,” and “San Francisco Airport’s New Digital Twin.”
After every topic is introduced, there is now a quick self-test (which can be graded in MyLab if you choose) to help students confirm that they understood what they just read. Our research shows they like and will use this tool.
These are just a few of the new digital text features. We will present more in upcoming posts. Just click on the “Order a Desk Copy” at the top of this screen to review all these new approaches.
