OM in the News: UPS’s Peak Week

UPSUPS expects to ship more than 132 million parcels this week before Christmas. But it must keep a lid on costs. Maintaining profitability is especially difficult during peak season when delivery expenses rise. This year, UPS is adding 55,000 part-time holiday workers, leasing 23 extra planes, and effectively building a second trucking fleet to handle the seasonal package flow. None of this is cheap.

UPS’s delivery personnel, who can be someone’s hero—or scapegoat– makes all the difference. To get a sense of what peak season is like on the front lines, Businessweek (Dec.19, 2013) joined driver Kim Gardenier on her rounds. A 19-year UPS veteran, Kim set out on her journey in Wayne, N.J., on Nov. 25, the first official day of the season, at 8:35 a.m. About 7 ½ hours later, Kim had delivered 347 packages, including two flat-screen TVs, ice skates, a box of instant coffee, a guitar, and paper towels.

Kim could probably have unloaded another truckful of stuff. A lithe 44-year-old with moussed platinum hair, she spent the day gliding in and out of the mailrooms of suburban office buildings, the loading docks of strip mall stores, and apartment complexes. She maintained a consistently swift pace throughout the day, exchanging short bursts of small talk with her customers.

UPS is famous for requiring its drivers to follow 340 delivery and pickup methods, which include a directive to “politely inquire” about any shipments customers are making with competitors.

Classroom Discussion questions:

1. How does UPS optimize employee time?

2. Why is OM such an important part of the company?

Teaching Tip: Time & Motion and Monopoly Sets

There is no question that we crave more decent-paying factory jobs in this country. But to keep things in perspective, most of us (and our students) would probably not enjoy making our living with these jobs. Today’s Fortune (Feb.7, 2011, pp. 80-81) lists the “100 Best Companies to Work For”, with Hasbro ( the toy and game maker) ranked #59. In a world of ruthless outsourcing, the Hasbro plant in Springfield, Mass., is an anachronism. Even though more of its Monopoly, Scrabble, and Mousetrap games are now made in Southern China, Hasbro employees are deeply loyal to a company that just committed to $40 million in capital upgrades to keep their US plant’s assembly lines going.

But in a humorous article (not as yet on-line), Fortune reporter David Kaplan goes to work at Hasbro  to see why the company is so beloved. He lasts a day, as a sort of George Plimpton in overalls– a cog in the assembly line for Monopoly boxes. Here is his tale:

“I’m at the back end of the assembly line, doing quality control. On a conveyor belt that mercilessly keeps advancing to my left comes open Monopoly box after Monopoly box. My dual task–every 1.81 seconds–is to place a plastic bag of dice and game tokens in a tray, while also ensuring that each box includes a container of 12 hotels and 32 houses, instructions, and a shrink-wrapped stack of money. I know just how Lucy and Ethel felt when they couldn’t keep up with the chocolates at the candy factory–except I can’t stuff the accumulating boxes in my bra….Who knew you could get motion sickness on an assembly line?”

Kaplan last only 4 minutes before vomiting.  But Hasbro’s 600 employees, with average seniority of 21 years, seem to have mastered the manual dexterity, automatous concentration, and the need for a refined inner-ear. How many of us could do so for 21 years?  The Fortune piece provides a good chance to discuss job enrichment and enlargement in Ch.10.