Guest Post: How Students Link Sustainability and Global Strife

Brent Snider is Teaching Professor, Operations and Supply Chain Management at the Haskayne School of Business, University of Calgary.

Rosanna Cole is a Lecturer in Sustainable Supply Chain Management, University of Surrey.

The global business environment has become increasingly turbulent, with international alliances and trading blocs fragmenting, extreme political candidates gaining popularity, climate change intensifying, all as the growth of developing economies declines and civil instability grows in many regions.

We recently surveyed more than 200 undergrad and graduate (exec MBAs) business students in Alberta about their views on business, sustainability and this turbulence. We found that students have now gone beyond connecting how business actions impact a corporation’s sustainability performance to how those very same actions increase or decrease environmental and societal turbulence.

With turbulence from uncertainty intensifying, business education is feeling societal pressure to better inspire responsible management. Students viewed the globalization of supply chains as directly contributing to the current global turbulence. And, conversely, they believed that sustainable supply chains could help reduce that turbulence by bringing about positive change on both environmental and social fronts.

Both groups of students made a connection between specific actions of global supply chains and how those actions can increase or decrease global environmental and societal turbulence. As one executive MBA student in our survey summarized it: “Business has more capacity to affect change than all the NGOs put together.” Both undergrad and grad students also strongly believed that sustainability considerations should be embedded in business education.

Sustainability content in business education was found to significantly increase global awareness and empathy for both groups, despite different life and work experiences. So it’s equally valued by both MBA students and undergraduates.

Furthermore, with robotics and artificial intelligence predicted to increase societal turbulence by bringing about significant labor market changes, corporations and B schools would be wise to expand and embed sustainability — or face the risk of even more public outcry in the very near future.

Here is the link to the study: https://theconversation.com/how-current-and-future-business-executives-link-sustainability-and-global-strife-114569

Guest Post: Campus Club Cupcakes – Classroom Course Icebreaker Exercise

brent sniderOur Guest Post today comes from Brent Snider, who is an award winning senior instructor of Operations and Supply Chain Management at the University of Calgary’s Haskayne School of Business.

The first session of a required undergraduate OM course is often challenging for both faculty and students. Reviewing the course syllabus is mundane, and many students are unaware of what OM even is or why it is required.

Campus Club Cupcakes was developed specifically as a course icebreaker exercise to turn the first session into an in-class exercise that gets the entire class engaged and working together within minutes– while also conveying what OM is, its importance, and how it relates to other functional areas. Campus Club Cupcakes is a variation of the popular “Kristen’s Cookie Co.” case, incorporating supply chain management concerns. It consists of a 1-page mini-case and 5 related questions and is completely free. (E-mail me at brent.snider@haskayne.ucalgary.ca and I will send you the whole lesson plan).

The case scenario is based on a student club looking at alternatives to raise funds for their community development initiatives. The questions students are expected to work through are (1) how long would a student have to wait, (2) how many orders can be completed in a shift, (3) how many trays would be needed, (4) should a discount be offered, and (5) what are some of the risks. Cupcakes require a multi-stage process (baking, then toppings) which also enables discussion on supply chain management concepts of subcontracting and postponement.

Students work through the questions for 20–30 minutes followed by a debrief, all of which can be completed in either a 50-70 minute session.  We have used Campus Club Cupcakes to kick-off the OM course for the past 2 years and students have overwhelmingly embraced it, with over 92% commenting positively about the exercise.

I am confident you too can turn the dreaded “day 1” into “day won” with this exercise!