Fresh lobster from Maine. Bags of frozen peas. Racks of ribs, shrink-wrapped in plastic. Americans have come to expect that with a click of a button, almost any item, perishable or not, can be delivered to their homes the next day. The companies that makes this all possible are logistics operators, such as Linage and Americold, that most of us have never heard of but all of us depend on daily.
The cold-storage industry dates back to the 1800s, when a booming business selling blocks of ice enabled developers to build warehouses that could preserve food and extend its shelf life, writes The Wall Street Journal (July 27-28, 2024).
Technological breakthroughs in the early 1900s led to mechanical cooling systems that created more reliable, long-lasting cold storage. The invention of refrigerated shipping containers, trucks and railcars lengthened the food supply chain, enabling goods to travel around the world under safe conditions.
Frozen, concentrated orange juice hit U.S. grocery shelves after World War II and pushed more Americans to buy home refrigerators and freezers. What came swiftly after it was the fish stick and the TV dinner. And because then everyone had a freezer, the food companies start making stuff to put in it.
Sprawling cold-storage warehouses were built farther outside cities as Americans moved to the suburbs and began shopping at supermarkets weekly, rather than picking up fresh food daily. “The way our modern food system works is based on refrigeration,” said an industry expert. Cold storage is “the reason you can have tomatoes in the winter.”
The specialty warehouses also enabled the growth of the pharmaceutical industry in the U.S. The importance of cold storage was highlighted during the effort to distribute Covid-19 vaccines as drugmakers rushed to get shots that required storage at ultracold temperatures into the world.
The pandemic also changed the way Americans eat. Consumers over the past four years have switched to eating more meals at home as they cope with rising food costs. Shoppers are ordering ready-made meal kits and eating more frozen food. Frozen-food sales rose to $74 billion in 2023, up 33% above 2019. More than 18 million square feet of new temperature-controlled space has been built across the U.S. since 2019.
Our Podcast #14 “Feeding the World Through Complex Supply Chains” also deals with this topic.
Classroom discussion questions:
- How does this industry differ from traditional supply chains?
- What other reasons exist for the growth in demand for frozen foods?