In Memoriam: Professor Martin K. Starr

A few weeks ago, the field of Operations Management lost one its most famous and brightest stars when Marty Starr passed away at age 97 here in Winter Park, Florida.

I consider myself both lucky and privileged to have worked along side Marty for over a decade at Rollins College’s Crummer Graduate School of Business. This was late in his career. Marty held degrees from MIT and Columbia (PhD in 1953) and then spent 32 teaching at the latter. But when I went on sabbatical some 25 years ago, we needed to find a visiting prof to take over my operations courses for a semester. By the best of chances, Marty agreed to take a leave from NYC for a warm winter in Winter Park. He loved it here and never went back!

Rollins gave him the title Distinguished Professor of OM–and indeed was Marty distinguished. He had served as president of the Institute of Management Sciences (now called INFORMS) in 1974 and as president of the Production and Management Society (POMS) in 1995. He was also the longest serving editor-in-chief of Management Science (1967-1982). Both organizations elected him as a Fellow and POMS even created the annual Martin  K. Starr Excellence Award in 2006.

Author of over 20 books and 100 research papers and consultant to the biggest names in industry, the world learned much from Marty’s new ideas about mass customization, modular production, and inventory control. What we learned at Rollins was that Marty was a great colleague and a fantastic teacher. He and his beloved wife, Polly, who passed away a few years ago, never missed a Crummer School or a POMS event or meeting. They were an inseparable team.

Marty is survived by his son Loren , daughter-in-law Gail, and grandson Michael. My wife and I are very happy that they live but 2 blocks away and were here to care for Marty these recent years,

OM in the News: How OR/MS Morphed into Business Analytics

My interest in OR/MS isn’t just because the last 6 chapters of our hardcover OM book are quantitative topics. It goes back to my days at the U. of Cincinnati, when I first received an MS in Operations Research (from the Math dept.), followed by a Ph.D in Quantitative Analysis (from the B School).The first text I wrote used that QA title , and the second was Intro. to Management Science. Then later, at George Mason U., I chaired the Decision Sciences Dept. And finally, one of my more recent books is called Managerial Decision Modeling . Now you can understand why so many CEOs in this country are confused about  what  OR/MS/QA/DS/MDM  does for them!  At least in OM, Finance, Accounting, etc., one term is used to explain what a manager does for a living.

All this is backdrop to my point today. INFORMS (as we see in OR/MS Today) is making a brave new rebranding move from OR/MS to Business Analytics. (The group’s previous marketing approach as “The Science of  Better” obviously didn’t take off). And it just changed the name of its Spring meeting to INFORMS Conference on Business Analytics and OR.

Ironically this push for clarity is heavily weighted by IBM’s entry into what it  is branding as Business Analytics. The company spent over $14 billion in the past 4 years to acquire 24 software companies in the field, including  iLog, Neteezza, and SPSS.  IBM, reports  The Wall Street Journal (Jan.18,2011),  intends to boost its business analytics revenue from $9 billion in 2009 to $15 billion in 2015. And it is facing pressure from Oracle, SAP, and even Microsoft for the analytics market.

All of this may turn out to be good news for profs and colleges that are willing to risk rebranding their own dominions. IBM will spend serious money to encourage schools to add/modify courses to fit under this analytics wording. This is just one step it is taking to convince CEOs that they need the software.