The value proposition of harnessing blockchain technology to transform supply chains is not new, as we discuss in Chapter 11 (see pages 451-2). The idea of a distributed ledger, that is transparent and immutable, lends itself to imagining a world where all participants involved in the process of producing, distributing, storing, selling, and consuming a product can view its origin and status in real time. The benefits of such traceability include improved food safety, reduced fraud and optimization in the distribution of scarce resources.
However, like any emerging technology, the early years of blockchain witnessed the launch of numerous projects and a wide variety of use cases with a mixed level of success. Reports conclude that as many as 92% of those early projects in blockchain have failed, writes Supply & Demand Chain Executive (June 4, 2024). While all early technical experiments don’t turn out as planned, it is critical to look at them closely.
There is a wide range of reasons why technology-led transformations fail: a lack of thorough strategy and planning or an inadequate understanding of what the market needs; insufficient time invested in truly understanding the problem definition; underestimating the time and effort needed for new regulatory frameworks; or simply not being able to access sufficient, affordable, talent at the right time.
These are all real challenges that are also applicable in the blockchain world. A major example is the Australian Stock Exchange blockchain project which was built to transform clearing and settlements. It started in 2016, originally planned for 2.5 years but finally dismantled in 2022. The team had set out to build a private blockchain infrastructure which proved too difficult.
Blockchain applications for supply chain rely on two primary elements: token services and decentralization. Token services, established by companies, facilitate real-time visibility throughout the value chain. Meanwhile, decentralization empowers independent entities to exchange and trust supply chain data securely, all while maintaining privacy. This type of visibility simplifies and automates the overall management of the supply chain and, in practice, reduces inefficiencies and intermediaries, which ultimately reduces overall costs.
But the concept of privacy in the context of a distributed ledger is often viewed as a paradox; that there is no room for privacy in a transparent world. Yet the true nature of a public blockchain operates with the goal of confidentiality.
Classroom discussion questions:
- Identify a major blockchain project that has failed.
- What makes blockchain success so difficult?

Oxford economist Bent Flyvbjerg is an expert in the planning of “megaprojects,” huge efforts that require at least $1 billion of investment: bridges, tunnels, office towers, airports, telescopes, the Olympics. He’s spent decades studying the many ways megaprojects go wrong and the few ways to get them right. His new book 