OM in the News and Video Tip: A Circular Economy Hub for Automaker Stellantis

Stellantis opens its first circular economy hub.

Stellantis–the global automaker with brands including Chrysler, Fiat, Jeep, Maserati and Peugeot– has inaugurated a Circular Economy Hub at its manufacturing complex in Turin, Italy, demonstrating its commitment to a “360-degree approach” to automotive production, involving a strategy of remanufacturing, repair, reuse, and recycling (4R‘s.) Stellantis says it is adopting capabilities and facilities “to change its consumption model to reduce the environmental impact and better manage the company’s aggressive decarbonization target of reaching carbon net zero by 2038.”

“Circular economy,” a topic in Supplement 5 of your Heizer/Render/Munson text, describes an economic concept for production and consumption that preserves the value of energy, materials, and labor as products move from design through to end-of-use handling and recycling. The Hub represents a $40 million investment, covering 785,000 sq. ft.  The site will employ 550 workers by 2025.

“The Circular Economy Hub brings together a powerhouse of skills and activities aimed at creating a high-performing center of excellence in Europe,” stated Stellantis in American Machinist (Nov. 28, 2023). “We are industrializing the recovery and sustainable reuse of materials, building new technologies and advanced capabilities as we grow in this area.”

The primary objectives for the Hub are to extend the life of parts and vehicles, ensuring that they last for as long as possible; or, failing that, to recycle those materials and others from end-of-life vehicle dismantling for remanufacturing as new parts and/or vehicles. The goal for the first operation, “Reman,” is to manage over 50,000 remanufactured parts annually by 2025, rising to 150,000 by 2030. For the Hub’s Sorting Center, the target is to process an estimated 2.5 million worn parts annually by 2025, increasing to 8 million by 2030.

The Vehicle Reconditioning activity will undertake aesthetic and/or mechanical repair of remanufactured or used parts and then reintroduce those to the supply chain through Stellantis’ manufacturer-certified used-vehicle program and services network. Last, the Vehicle Dismantling activity will convert end-of-life vehicles into resources for parts to be remanufactured, reused, or recycled.

Stellantis intends for the Hub to generate “efficiencies and synergies” among these activities, and through vertical integration of materials and processes. Here is a 3.5-minute video showing the 4R process in action.

Classroom discussion questions:

  1. What is meant by “circular economy?” Give an example with an iPhone as the product.
  2. What auto parts will be hard to repurpose?

OM in the News: Going Big on Electric Vehicles

An electric Chrysler Pacifica minivan under assembly in Windsor, Ontario,

Global auto-making giant Stellantis ( from the merger of Fiat Chrysler Peugot) plans to spend more than $35 billion through 2025 to release an array of new plug-in models to compete in the industry’s intensifying electric-vehicle race. Stellantis also plans to get more involved with battery development and sourcing, aiming to drive down costs on one of the most expensive components for an electric car, with the establishment of 5 battery factories in North America and Europe. It aims to offer electrified options under all 14 of its brands, which include Jeep, Ram, Peugeot and Citroën.  Stellantis will offer two kinds of battery chemistries, a high-density option and a nickel cobalt-free alternative by 2024, as well as introduce solid-state battery technology by 2026.

Other major car companies have upped their bets on EVs and pivoting from their century-old model of selling gasoline-powered vehicles. GM just increased its planned spending on EVs to $35 billion through 2025. The increase reflects the addition of two more battery factories, on top of ones already planned for Ohio and Tennessee. Ford also has become more aggressive, unveiling an all-electric version of its bestselling vehicle, the F-150 truck. It plans to invest $30 billion in EVs through 2025. And VW is spending $40 billion through mid-decade on EVs. (That is $150 billion planned expenditures for just these four firms)!

Europe and the U.S are expected to tighten regulations limiting tailpipe emissions in the coming years, putting pressure on auto companies to lessen their reliance on gasoline-powered vehicles. Governments are also offering more incentives to get auto makers to invest in electrics.  The U.S. has called for $174 billion in electric-vehicle-related spending, which includes fresh federal tax credits for purchasing plug-in cars and commercial trucks.

Meanwhile, other car companies are moving quickly to put out EVs and the marketplace is becoming more crowded, with startups such as Rivian and Lucid Motors moving closer to selling their first plug-in models. Tesla continues to expand globally and fortify its grip on the market with growing sales and new-model debuts.

Classroom discussion questions:

  1. You are head of OM for a large auto manufacturer. Conduct a SWOT analysis (see Chapter 2) on the move to EVs.
  2. How will the auto industry look a decade from now compared to today?