OM in the News: Learning Curves and Solar Power

Recent history shows that climate policies such as taxes, subsidies and mandates matter most by catalyzing a virtuous cycle of higher demand that leads to more innovation, learning-by-doing and economies of scale that lower costs and further boost demand. In solar power, the results have been spectacular. Between 1980 and 2012, the cost of a photovoltaic module made from crystalline silicon fell 96%. Roughly 30 percentage points of this is attributed to public and private research and development, which among other things, led to more efficient modules and larger, thinner silicon wafers. Another 60 points came from “learning-by-doing”—improvements to the manufacturing process, such as less waste, that came with experience—and economies of scale, reports The Wall Street Journal (Aug. 25, 2022). The average plant capacity grew roughly 200-fold.

Similar, though less dramatic, dynamics have been at work in wind power and battery storage. They all hewed to “Wright’s Law,” named for the 1930s aeronautical engineer Theodore Wright. In Module E, Learning Curves, we explain that each doubling of production is accompanied by a roughly constant percentage decline in cost, known as the learning rate. “Over the long term these learning rates appear to be the best way to predict the future cost of technology that we know of,” said one industry expert.

One implication is that as a technology matures, production takes longer to double and so costs fall more slowly. In solar power, for instance, PV module factories are now so large and the manufacturing process so efficient that incremental improvements are much harder to come by. Sure enough, the cost of solar-generated power has fallen an average of 6% annually from 2018 through 2021, compared with 21% in the previous nine years.

Greater potential lies in replicating the experience of solar in other technologies that are currently too costly for widespread adoption. Emission reductions in the coming decade are the low hanging fruit, achievable with technologies that are already competitive or nearly so with fossil fuels such as wind, solar and batteries. Getting the rest of the way to net zero depends on hard-to-decarbonize sectors such as aviation, industrial processes and agriculture for which commercially viable technology to eliminate emissions doesn’t yet exist.

Classroom discussion questions:

  1. Where were learning curves first applied? (See Table E.1 in your Heizer/Render/Munson text)
  2. Why do costs fall more slowly as a product matures?

OM in the News: The Murderous Wind Turbines

We don’t see many power-generating wind turbines here in Florida, but they were ubiquitous as we vacationed out West a few weeks ago. The turbines and solar energy (more common in Florida) are cited as the future of clean energy and sustainability–our topic in Supplement 5 of your OM text.

wind turbines

But the wind turbines—some with 200-foot blades spinning up to 180 mph—are estimated to kill as many as 500,000 birds a year through accidental collisions, according to The Wall Street Journal (June 6, 2021). Wildlife researchers in 2013 estimated that the Energy Department’s 2008 wind-power target would push bird deaths to about 1.4 million annually. That figure hasn’t been updated to reflect the Biden administration’s plans to expand offshore wind farms.

Federal law has led to penalties for two wind farms.  Duke Energy agreed to spend $600,000 a year on a compliance plan, on top of $1 million in penalties, aimed at preventing bird deaths at several wind-turbine projects in Wyoming, where 14 golden eagles and 149 other protected birds had been killed. Also in Wyoming, PacifiCorp was fined $2.5 million for bird deaths.

Wind turbines, however, are far from the biggest hazard to birds; nearly 600 million birds die each year from crashing into windows. Both the National Wildlife Federation and the Audubon Society support the expansion of wind power on grounds that greenhouse gas emissions and climate change pose a far bigger threat to birds than turbines. Wind-turbine companies use several methods to deter bird deaths, including noisy devices that birds want to avoid, as well as locating the turbines in areas away from common flight paths.

One promising new technology dubbed IdentiFlight involves sky-scanning robots that use artificial intelligence and alert the company to stop the blades from spinning as birds approach. Duke Energy installed the IdentiFlight technology in 2015, after the bird-death fine, at a 110-turbine wind farm in Wyoming and it reduced eagle deaths by 82%.

Classroom discussion questions:

  1. Do the benefits outweigh the negatives of wind turbines?
  2. How does this relate to the triple bottom line (see page 195)?