Fiat Chrysler has been manufacturing more cars and trucks than its U.S. dealers are willing to accept, at one point creating a nationwide stock of about 40,000 unordered vehicles and stoking tension with some of its retailers. Dealers claim the company has revived what’s known in industry circles as a “sales bank,” writes Bloomberg (Nov. 12, 2019). The practice is decades old and frowned upon by investors because it can obscure an automaker’s inventory figures. Dealers don’t like it because it can amp up the pressure companies place on them to take delivery of vehicles they don’t want.
Fiat Chrysler denies the sales bank claim. The company says it put a predictive analytics system in place early this year that aims to better align its supply chain and manufacturing plans with anticipated dealer orders. But it recently paid a $40 million penalty related to filing years of sales reports the SEC said were fraudulent. One way the company inflated figures was by paying dealers to report fake sales. The predictive analytics strategy was implemented this year and has already increased the required lead time for dealers to order cars, saving the automaker $441 million.
Some dealers were looking to pare back inventory after being burned by rising interest rates that increased the cost of holding cars, and a lack of incentive support from the company to boost sales of older models. Just last week, Fiat Chrysler told dealers it would allocate them vehicles for both November and December all at once, and that it may restrict orders for certain models. Dealers viewed this as a bid by the company to work through inventory by prodding dealers to order cars that remain in the sales bank. Fiat Chrysler said the restrictions apply only to certain vehicle configurations where demand exceeds production capacity.
Classroom discussion questions:
- Is there an ethical issue in this story?
- Point out the forecasting (Ch.4), supply chain (Ch.11), analytics (Mod. G), and inventory (Ch.12) OM implications.





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