OM in the News: At UPS, the Algorithm is the Truck Driver

ups trucks“Here’s a math problem for you,” writes The Wall Street Journal (Feb.17, 2015). Each United Parcel Service driver makes an average of 120 stops per day. There are 6,689 times 10 to the 195th power alternatives for ordering those stops! Which option is the most efficient, after considering variables such as special delivery times, road regulations, and the existence of roads that don’t appear on a map?

Even if an optimal answer exists, the human mind will never figure it out. And while experts at UPS have been giving the problem their best shot for more than a century, the company is shifting that work over to a computer platform, with 1,000 pages of coding, called Orion, which is 10 years in the making. Considered the largest operations research project in history, the $200-300 million algorithm was written by a team of 50 UPS engineers.

Orion consists of many components, including a “traveling salesman” algorithm, a tool that calculates the most efficient path between a variety of points, and geographic mapping. None of the solutions that Orion spews out are big or dramatic. It is all about saving $1-2 here and there. But in a network with 55,000 routes in the U.S. alone, that adds up. E-commerce has shifted more and more of UPS’s delivery stops to residences, and those packages are expected to make up 1/2 of all deliveries. It is a radical routing change from 15 years ago, when drivers would drop off several packages at a retailer.

Orion is expected to save the company $300-$400 million a year once it is fully implemented in 2017. (UPS saves $50 million a year by reducing by 1 mile the average daily travel of its drivers.) But reaction to Orion is mixed. For example, some drivers don’t understand why it makes sense to deliver a package in one neighborhood in the morning, and come back to the same area later in the day for another delivery. But Orion often can see a payoff, measured in small amounts of time and money that the average person might not see.

Classroom discussion questions:
1. Why is Orion so important to UPS?

2. Why is the software so complex?

OM in the News: UPS Tries to Increase its E-Commerce Efficiency

uosIn 1998, as much as 85% of e-commerce purchases were shipped between businesses. But along came Amazon, which helped convince a generation of Americans to buy even humdrum household items like diapers and toiler paper online rather than at the store. UPS drivers who used to drop off a bunch of heavy packages each day at one retailer, now make several stops scattered across a neighborhood, delivering one lightweight package per household. The shift required more fuel and more time, increasing the cost to deliver each package.

Last Christmas season, nearly 60% of all U.S. deliveries by UPS were e-commerce packages to consumers, compared with about 40% for all of 2012. Today, UPS’s haul includes much of Amazon’s 2-day-delivery Prime business. On residential routes, as much as 1/3 of trucks are filled each day with Amazon packages. And last Christmas, when UPS was overwhelmed by a pileup of online shipments at its massive Louisville facility, there were hundreds of trailers stacked up filled with Amazon orders.

UPS’s responses, reports The Wall Street Journal (Sept. 12, 2014): (1) Increase spending on new technology and extra manpower by 21% to $2.5 billion in 2014; (2) A pricing change that will encourage UPS customers to use boxes that fit the items being shipped, freeing up space in trucks for additional deliveries, or else pay extra; (3) Major savings from its route-optimization system, Orion. (Orion analyzes millions of pieces of data to predict the most efficient way to deliver and pick up packages along each driver’s route. Every mile cut saves the company $50 million a year, with half of UPS’s delivery routes in the U.S. using Orion by 2015.); and (4) My Choice, a service that alerts customers the day before a home delivery is set to arrive, provides an estimated delivery time and lets customers tell the driver where to leave the package. (Already 10 million customers have signed up for the $40/year service).

Classroom discussion questions:

1. How has OM helped UPS’s efficiency?

2. What new threats does UPS face in its shipping business?