Alongside the tire jack and the air pump, consider the algorithm as a tool for fixing flats, writes The Wall Street Journal (June 17, 2021). Goodyear Tire & Rubber and Bridgestone are rolling out new intelligent tire features that use sensors and artificial intelligence for vehicles delivering packages from e-commerce sites.
The technology is geared toward vehicles that specialize in last-mile delivery, which refers to the final step in getting packages from a distribution center to the customer. The market for last-mile delivery has picked up as online shopping has soared during the coronavirus pandemic. The volume of parcels is expected to grow to 200 billion in 2025, up from an estimated 100 billion in 2019,

Goodyear’s new technology is called SightLine and includes a sensor and proprietary machine-learning algorithms that can predict flat tires or other issues days ahead of time, by measuring tire wear, pressure, road-surface conditions and many other factors. Sightline’s sensor tracks dozens of measurements such as tire wear, inflation and road-surface conditions and a battery that detects temperature, pressure, acceleration and vibration.
The surge of last-mile deliveries means that a lot of vehicles are on the road, stopping and going, hitting curbs, causing damage to the tires, causing breakdowns and congestion. Last-mile delivery vehicles can go through four sets of tires a year, which is highly inefficient from a cost and sustainability perspective.
Vehicles using Goodyear’s intelligent tires can shorten the stopping distance lost by wear and tear on a tire by about 30%. Helping detect tire-related problems before they happen can lead to fewer breakdowns, less traffic congestion and increased safety for last-mile delivery drivers. Tire manufacturers are also investing more heavily in the field of telematics, which refers to the use of technology to collect and monitor data relating to a vehicle or parts of a vehicle.
Classroom discussion questions:
- How can this tire impact the logistics of a firm?
- Why is the “last mile” so important in the supply chain?





