Prof. Howard Weiss, retired from Temple U., illustrates his wide range of interests.
Martin is a guitar manufacturer that began operations in 1833. Martin specializes in acoustic guitars which account for about half as many guitars as electric guitars in the global guitar market. It is one of the most popular brands along with Fender, Gibson, Yamaha, Ibanez and Taylor.
Location: Martin began its operation in Manhattan. In 1839 Martin opened a plant in Nazareth PA, 90 miles due west of its NYC plant. In 1989 Martin opened a plant in Sonora, Mexico in order to make guitars that were more affordable. It is worth noting that two of Martin’s competitors, Fender and Taylor guitars also have plants in Mexico. These guitars are commonly referred to as MIM (Made in Mexico). See Ch.8.
Capacity: Martin has made over 3 million guitars since its inception, including one million since 2016. It currently produces a total of 500 guitars per day, 6 days per week, at the two plants. (See Supp. 7)
Forecasting: Clearly demand has been increasing. Martin’s forecasting needs to consider historical and causal analysis (see Ch. 4) since certain events can spike or drop the sales. For example, sales increased more than usual during the folk music craze and also when MTV was running its Unplugged series (featuring acoustic guitars). At first, COVID caused a decline in sales due to cancelled concerts and closed stores. But then there was an increase in demand, especially for beginner guitars since people were looking for activities while at home and could order guitars online.
Supply Chain: The supply chain (Ch. 11) begins in the forest and at the lumber facilities both in the U.S. and India.
Layout: Martin uses process layout–see Ch.7. Most of the work is done by hand but there are robots in the factory.
Safety: With all of the woodwork that is being performed the major safety concern is that of sawdust.
Quality Control: The incoming wood is inspected by humans because machines cannot pick up defects in the wood. Each guitar is checked for tone. The guitar gets put in a case, but then sits for 4 days and then undergoes rigorous testing to make certain the guitar parts, e.g. neck, bridge, tuning pegs, still work. (See Ch. 6).
Classroom Discussion Questions
- How could Martin use the Quality Control techniques discussed in Ch. 6 of your text book?
- What are some possible reasons Martin relocated from Manhattan to Nazareth, PA?
In prior years consumers expressed dissatisfaction when Nutella reduced the amount of cocoa in its product. One reason for the change in the recipes for these two products is the high cost of cocoa. Clearly, a change in a recipe will affect inventory, material (ingredient) costs, and the supply chain.
Retired Temple U. Prof. Howard Weiss is the developer of the POM and Excel OM software that we provide free with our text.
The table performs these computations for each of the 20 bridges for a 1- year period, a 10-year period and a 100-year period.
Resource location Natural gas is extracted from rock formations, wells and coalbeds.
Temple U. Prof. Misty Blessley raises a timely topic that has broad interest for those of us who are fast-food consumers.
Taylor Farms, based in Salinas, California, recently issued a voluntary recall of four onion products due to possible E. coli contamination. McDonald’s identified Taylor Farms as the onion supplier for all locations connected to the outbreak and confirmed its decision to halt orders and deliveries from this supplier.
Professor Howard Weiss shares his thoughts about a variety of unusual OM topics with us monthly.
The reason a company might purposely list ingredients that are not in its products is that it may be concerned about cross-contamination in a bakery plant and wants to ensure it will not be legally responsible in the event of cross contamination. In other words, rather than trying to introduce quality control procedures to prevent cross-contamination in its plant, the company is willing to be untruthful when listing ingredients to minimize the chance and or cost of a law suit.

But Boeing engineers warned back in 2001 that the company risked losing control of its manufacturing processes and hollowing out its internal capabilities. The move to reacquire Spirit comes after a long series of quality problems with the fuselage sections it supplies. Spirit parts frequently arrive at the factory with defects. Those caused repeated delivery pauses at Boeing’s final assembly plants.




