
We are very pleased to announce that the latest editions of our two texts are now available for your use in summer and fall classes! Has it been 36 years already since Jay and I wrote the first edition? As they say, time flies when you are having fun–and indeed we have enjoyed this tremendous experience working together for nearly four decades. We are pleased that the books have become the leading texts in OM, with millions of copies in print in eight languages.
New for this edition–lots! First, we introduce our new coauthor, Prof. Chuck Munson, at Washington State University (more about Chuck next week).
Next, as you may be aware, we theme each edition around a new company, with videos, case studies, photos, and a Global Company Profile. In the past, we have featured Hard Rock, Arnold Palmer Hospital, Frito-Lay, Darden, the Orlando Magic NBA team, and others. In our latest editions, we introduce one of the top-rated airlines in the US, Alaska Air, and feature its behind-the-scenes critical use of OM. (We will do a blog just on the five new video case studies later this week).
In addition to numerous changes in all the chapters, we expand our decision support software options in this revision. Not only do Excel OM and POM software come free to adopters/students, but we now include “Create Your Own Spreadsheet” examples in 11 chapters. We hope these samples will help expand students’ spreadsheet capabilities.
The vast selection of homework problems has been expanded once again, and now tops 807 tried-and-true problems–more by far than competing texts. These problems appear in the text and/or in MyOMLab. Instructors tell us that a broad selection of problems to choose from for homework, quizzes, and exams is critical to their courses so the same set need not be used from semester to semester.
To order a desk copy, just click on the button on the top of this blog–and let us know what you think!