Yum Brands, owner of Taco Bell, Pizza Hut, and KFC is partnering with Nvidia to build a range of new AI-driven services in its restaurants. The first—AI-powered voice-ordering at the drive-through lane and on the phone—was built using tools from Nvidia, and will begin rolling out at 500 Yum Brand restaurants this year.
The ultimate goal is to move all orders through digital channels instead of human order-takers, an effort Yum says will boost sales. Yum will also use AI to enhance a number of the company’s internal operations.
Other planned changes include the use of computer vision to spot fumbled orders and AI that filters internet chatter on the restaurants for useful feedback for their managers. “Yum and other quick-service-restaurant chains, like McDonald’s, have been leaning into more digital experiments for efficiency gains and improved customer satisfaction as inflation squeezes low-income diners,” writes The Wall Street Journal (March 19, 2025).
Voice-ordering has been a priority for Yum for some time as it works to receive 100% of its orders through digital channels rather than through humans. Currently it is above 50% including orders that come through its app or online, up from 19% in 2019. Consumers end up spending more when they buy via digital channels because the restaurant can upsell, personalize and entice eaters through notifications.
Yum is currently evaluating whether existing CCTV cameras can provide images sharp enough for computer vision to determine whether the food received is what was ordered or whether it’s missing any ingredients. “Order accuracy is a big problem that a lot of quick-service restaurant companies face,” says the Chief Technology Officer.
In-restaurant workers won’t disappear. Instead, they will focus more on customer service, for instance, helping people with orders.
Classroom discussion questions:
- How else can AI be used in this industry?
- What are some disadvantages of depending on AI?

Science fiction has long been full of robots that look, move and even think like we do. In the real world humanoid forms have, until very recently, been a nonstarter. Hard to build, expensive, slow and lumbering, they have never made sense compared with the countless other varieties of purpose-built—and vastly more affordable—robots that have multiplied rapidly in the past decade.

The ability to react quickly to supply chain disruptions is critical, and companies are under increasing pressure to predict and prevent them before they occur. Instead of managing reactively, firms are turning to
Speed and its benefits
Artificial intelligence tools like ChatGPT and Microsoft Copilot have already proven their value in many product designers’ daily design work, asking questions about design decisions and giving advice on design and CAD strategies. (See Chapter 5 in your Heizer/Render/Munson OM text).
In its new report,
Jeff Schulze, at ClearBridge Investments, argues this productivity jump is thanks to some unique features of the postpandemic labor market. People have switched jobs, locations and even industries at a high rate, meaning workers are now better matched to their roles. “When you look on the horizon with all this investment in AI, it’s not hard to get too excited about a productivity boom that will move us up to 2.5% or even 3%,” he states.


With inflation keeping the cost of raw materials high, it has become more important than ever for manufacturing companies to reduce waste as much as possible.
AI is a broad term that encompasses basic data analytics (Module G in our text), machine learning, deep learning, and generative AI. Adopters are using AI to solve key problems in procurement, assembly, maintenance, quality control, and warehouse logistics. Some are deploying generative AI to synthesize huge volumes of unstructured data. Others are experimenting with AI service bots that partner with field technicians, for instance, to recognize more quickly when maintenance is required and to improve the quality of that work.
Temple University Professor Misty Blessley raises an interesting issue in her Guest Post today.