Scale drives efficiency—for almost a century, industrial planners have relied on this simple principle. In 1936 aeronautical engineer Theodore Wright discovered that costs fell in a predictable way every time production doubled. The more you produce, the cheaper things become, in part because the learning cost per unit declines. This is the topic of Module E in your text.
Artificial intelligence has accelerated this principle, writes The Wall Street Journal (Oct. 23, 2025). It is rewriting Wright’s Law, which assumes that experience follows production: You make mistakes, learn from them and improve. AI makes it possible for experience to come before production. Simulation can happen millions of times before a single box is shipped. Experience scales almost instantly at no real cost. The learning curve doesn’t only steepen. It collapses.
That means knowledge that once took decades of human trial and error can emerge in weeks, days, even hours. In a supply chain, this is a profound shift. Decisions about capacity, warehouse space, routing, technology adoption and risk management can be modeled, tested and optimized in advance. The costs of imprecise planning shrink dramatically.
AI is breaking Wright’s Law because the learning cycle is no longer physical but computational. Models can test, fail and improve millions of times faster than any team of human engineers. Experience can be generated in advance, and at negligible cost.
The implications for logistics are extraordinary. AI agents will negotiate, reroute and optimize flows of goods in real time. Traditional ownership models, fleets, warehouses and even labor could be replaced by dynamic orchestration of perfectly used assets.
This new golden age of logistics will unveil solutions to problems we may not even know exist. Wright’s Law still matters, but perhaps AI has broken it. The challenge will be not building the tools but surviving the pace of their consequences.
Classroom discussion questions:
- Why can AI have this impact on learning curves?
- Besides logistics, which is mentioned in this article, can AI impact operations?
Several researchers compared the circumstances to war. “We’re basically trying to speedrun 20 years of scientific progress in two years,” said one Anthropic scientist. “Extraordinary advances in AI systems are happening every few months. It’s the most interesting scientific question in the world right now.”




More than a century ago, Ford’s moving assembly line reorchestrated work. Instead of a master mechanic walking to each car to perform complex tasks, the car moved to workers, who each executed a single repeatable action. As a result, work became easier, costs fell and return on investment skyrocketed.




That said, it’s undeniable that tools like ChatGPT are already having a profound influence on the future of OM work. And the bar keeps raising as AI platform providers release more powerful versions. (ChatGPT currently has around 700 million weekly users).
A key point here is that continuous improvement is a holistic undertaking that seeks to reduce costs and increase value. This is starkly opposed to the common preoccupation with cost cutting, and the use of AI as primarily a vehicle for reducing headcount. The human skill areas in the left column of the above table, however, are not widely recognized or developed in most organizations, and a culture that supports them takes years to build. Lean organizations, accordingly, place considerable emphasis on developing and nurturing skills such as listening, collaborating, problem solving, following a vision and mentoring.
Now AI and machine learning are playing a greater role in predictive analytics, helping companies anticipate delivery issues before they occur and proactively adjust. AI can design more efficient delivery routes, improve accuracy and the customer experience, and predict errors before they might happen, writes
Walmart’s situation is unique, with most companies still figuring out how to deploy even one AI-powered agent that can perform a task autonomously or in coordination with humans.